How To Start Mini Importation Business In Nigeria
You can get started by learning how to start mini importation business in Nigeria right now.
The days when you needed millions of Naira to start importation business in Nigeria are over. We are now in the modern century, where you only need to put your brain to work and take risks.
Importation business is a kind of online business you can started with little capital from the comfort of your home, and your your profit margin can be mind-blowing depending on the type of niche and marketing skills you put into the business.
Ready to learn how to start mini importation business in Nigeria? Then is article is for you.
In this article you are going to learn from zero to hero, everything you need to start your mini importation business in Nigeria and how to sell your products using popular e-commerce websites such as Jumia and Konga.
Before we proceed, we are going to consider 6 powerful keys you need to build a successful import business arsenal:
6 Powerful Keys to building a Successful Mini Importation Business in Nigeria
- Ensure you have a specific target Audience or Market. Yes let there be a section of people willing to buy your products do not import anything which you don’t know how or who will need it
- Before you think of importing any product: always have a marketing plan on how to reach your target audience.
- Do thorough research on the product before you even think of buying it.
- Make sure the product you wish to buy meets the needs of a target set of people (your target market).
- From my experience, buy products that solve the pressing needs of the majority of people, not those that add to the luxury.
- Start small, grow big. Never buy more than what your marketing plan can take, it is very risky.
Once you have all this in mind, then you can now start to think of building your own Mini Importation business empire in Nigeria or Africa
Nowadays, mini importation business in Nigeria has gone online. You make your orders through the Internet. Whether you want it shipped through the sea, air, or land, the clearing systems are already structured. This means you can do this as a side hustle business while still retaining your present pay job without worries.
Basic Tools You need to Start Mini Importation Business In Nigeria;
As a binner into Mini importation, you don’t need to have anyone abroad or know any Customs officer, agent/forwarder. The essential things you need to start this business from home are:
- Mobile Phone or Laptop/Desktop Computer
- Internet connection
- An ATM card (Mastercard or Visa)
- Startup capital (N10,000 – N50,000 or even more)
- Email address
- Facebook account
- Secured source to get the product online
- Reliable courier service
- Your marketing strategy.
Like I Promise you earlier, I am not going to withhold any information from you, in this article, you are going to learn more about the last three because they are exactly what discourages beginners from indulging into this business
As a beginner, it is not going to fell very easy to know what to import online, please pay more attention to this section, I know why am hinting on it, anyone can import but since this is a business we are talking about here, wouldn’t you be interested to find out items and products which are fast selling, lucrative and gives you more Return on investment?
As a Starter you should know which products are hot in demands and the one in low demand, this will help you to import hot selling products and sell the faster without keeping it with you for longer period of time.
Low Demand Products
I call these “wrong products” not because they are forbidden by the government but because they are the wrong products if we should consider the economy, standard of living, the need it satisfies, and competition. For instance, you know that there are bigger companies that import Apple iPhones into the country in larger quantities and still sell at reasonable prices.
If you still go ahead to import quantities of such a product, this means you are directly competing with these big players, meaning you are not going to last long in the market and again this same Apple iPhone is a high-end smartphone.
if we should consider the standard/cost of living and the Nigerian economy, only a small chunk of people would be able to afford it thereby killing your chances of selling your product when faced with stricter competition.
Anyone can now order an iPhone online and a larger percentage of people already know the price, they will rather patronize other sellers if your price is above the market threshold (price) and here is where competitors come in, you can never compete with those that buy large quantities of such products, and the product itself does not satisfy a pressing need since there are other phones that have the same features and perform similar functions, at cheaper prices
Examples of Low Demand Products.
Let me give some examples of low-demand products to import so you can fully understand my point. Some examples of low demand products are:
- Laptop computers
- Adult’s clothes
- High-end phones
- Household equipment
- Kitchen utensils
- Adult shoes
And other things one can easily walk into a nearby store and get,
in fact, what is the purpose of importing products people can easily walk into any store and get immediately. I will only advise you to import these products if you already bargain with some persons selling these in their physical store and they have agreed for you to supply them.
How To Discover Hot Products
For you to know what products to import, such products have to satisfy these criteria.
- The product must be able to solve a particular problem or address a pressing need people are willing to pay for.
- It must not be the one you can easily walk into any nearby store to get.
- It should target a vast majority of people, not just a few.
- Rarely seen product or uncommon products
- Lightweight products i.e. products that are not heavy. Because you will not want to spend too much money on shipping, knowing fully well that shipping fee is determined by the weight of the goods being shipped.
So these are the criteria for knowing what product to buy and what not to buy, ensure the product you want to import solve human immediate personal life problems.
30 Fast Selling Hot Products You Can Import From China
To show my sincere desire to help you, I will show you 30 hot products you can choose from. I sell some of these products as well and I make cool money on a daily basis. To be sincere with you, showing you these is like revealing my wealth empire; nobody will ever do this for you, I hope you value it.
- Handy Stitch
- Slimming Tea
- Tyre inflator
- Hair Growth
- Back Pain Reliever
- HD vision
- Waist trainer
- Car Fuel Saver
- Digital Therapy Machine
- Stretch mark remover cream
- Pink lips
- Delay Ejaculation Oil
- Car Tracker
- Fat burner
- Big Vision
- Toothpaste dispenser
- Car Auto Scanner
- Enlargement Pump
- Teeth whitening kit
- Car scratch remover
- Anti-snore belt
- Body Odor Spray
- Mosquito repellant
- Power Belt
- Dark Spot Remover
- Beard oil
- Mouth Odor Spray
- Hearing Aid
Where to Source for your Product Online
After you have discovered some hot selling products from your research, its time to know where to find them to import it so you can start selling to cash out, this leads us to no other place than China
China is the largest producer in the world and its products are extremely cheap.
China is the main market where everyone purchases products at a very cheap rate.
You can buy virtually anything from china ranging from clothes to personal products to health products. There are so many online sites today where Nigerians can buy items cheaply from china and have them delivered to their houses.
However, not everyone believes in online purchases because of bad experiences some of them have had. The belief is always that everything online is a scam. do you share such sentiment?
However, the belief, it is not always the case when rules are followed to the latter; one can actually avoid being scammed by buying from trusted sites and following the rules of the site. I personally advise that you buy from sites having Escrow service.
What is an Escrow? you might want to ask. Don’t worry you can get the meaning in any good dictionary or better still just relax you will know what it means in the next few sentences so let’s continue
Best Websites to Buy your Goods from
There are many international shopping websites you can use to import your products, some of which are:
- AliExpress – www.aliexpress.com
- Dhgate – www.dhgate.com
- Alibaba – www.alibaba.com
- Pmart – www.ipmart.com
- 1688 – www.1688.com
Among the e-commerce portal listed above, I prefer 1688.com but we’ll start with AliExpress
One good way most Chinese sites now secure your money is called Escrow. It is based on the principle of a third party company, in this case, the owners of the site, holding on to the buyer’s money until the buyer receives the item in his own country and confirms that it is exactly what he ordered for, only then and when will the money be released to the seller. So you see, with Escrow you are covered
You can buy almost anything on this site: laptops, phones/accessories, clothes, shoes, and many more. Just search for the product you want and click on the “buy now“. Their products are very cheap, good and reliable
Steps to Place Order on AliExpress.com
AliExpress is the most popular global consumer marketplace in the world. It is more popular than any other consumer marketplace in the world, be it Amazon or eBay. It was launched in April 2010. It is a global retail marketplace targeted at consumers worldwide.
The platform enables consumers from around the world to buy directly from wholesalers and manufacturers in China and to have access to a wide variety of products at competitive prices.
It is my go-to place whenever I wish to buy anything from China and it is one of the safest consumer market places so far due to the presence of ESCROW – which means that when you pay for a product on the website, the money is kept with a third party till the product is delivered to you and you’ve received it in good condition
1. Visit www.aliexpress.com
2. Create an account and click on sign-in and enter the email address/password you used during registration
3. Browse through the categories to find the products you need:
Browse through the categories to look for new ideas in the case where you have none. So you go through each category and subcategory to search for new ideas if you don’t already have one. But in the case you already know what you want to order for, all you need to simply do is go to the top of the page, look for the search box, and type in whatever phrase you are searching for (e.g. rechargeable hair clipper) and the page will come up with results of all the listings on the website that contain such product.
4. Read the product details and specifications:
Ensure you check the specifications, details, and reviews to see if it matches your expectation If you are satisfied with the product details, then you can then add it to your wish list before adding it to the cart, so you can receive updates about the product in your email especially regarding discount and offers.
5. Input the Quantity and Click on Buy Now:
Input the quantity you want and click on the buy now. At the point of payment, click on Cancel Payment so you can have a chat with the supplier, so as to negotiate the price before making your payment. This is a secret I use and I want you to do the same so you can buy cheaper than what the seller displayed like the price.
6. Contact merchant:
Now that you are very sure that the product is exactly what you want and you are interested in buying, you will have to contact the seller before making payment, you can use the chat button if the seller is online or you can send him a direct message if he is not online (that is offline).
7. Specify Your Delivery Method:
Before you make a payment, specify your delivery method to the merchant, whether you want them to ship via the post office, courier of your choice, or if you want them to send to a proxy or third party logistic address in Guangzhou China who will do the shipping for you. If you want to use the logistics company to ship your product to Nigeria,( Recommended) tell your supplier to deduct the shipping fee to Nigeria from the total product price before you make a payment on AliExpress.
8. Checkout and Pay
Checkout once you have contacted the merchant and you both have reached an agreement, you can now go ahead and make payment for the product. At this point you will be directed to the page where you will provide your payment information such as payment method and details, if you select a card, you will be asked to provide your ATM debit card details so that the amount of the order can be deducted from your bank account. At this point, make sure you provide the correct details.
When you contact the supplier, ensure you ask lot of questions, including negotiating the price of the product especially when you are buying in bulk, so below are some questions to ask him, though you can add more to it if you wish.
Questions you can ask your Product supplier:
- Is this product still available for purchase?
- Can I get a discount on this product?
- Can you ship to Guangzhou, China?
- Do you offer free shipping to Guangzhou?
- How long will it take you to ship this product to Guangzhou if I order for it?
And some other questions you might want to ask, please take note that it is important for you to ask as many questions as you can especially the ones I listed above before you proceed to make payment.
Take note that when you message a merchant and such merchant doesn’t respond within 48 hours on a working day then you are advised to look for another merchant because if he cannot respond to your message within this time frame, what is the guarantee that he will respond to your order when you place it. So communication is important and it can go far as getting you a good bargain with the merchant if you master the bargaining skill.
How to Get the Best Prices and Identify Credible Sellers
To get the best price for a product, ensure you compare prices with other suppliers selling the same product and also note the following in other to identify a credible seller.
- Seller’s rating (do not buy products from suppliers whose ratings fall below 95%)
- Buyer’s reviews/feedback (Check what other buyers are saying about the product)
NOTE – Ensure you pay on AliExpress’s website so you can be covered by the ESCROW payment system. By now you should know what that means. Do not pay directly to the seller’s account else you are on your own
How to Make Payments for your Products
1. Naira Credit/Debit ATM Card – When it comes to online transactions. Zenith, Gtbank and Access Bank are leading banks I can recommend
GTBank and Access Bank are the best banks to go to, this is because they have the cheapest exchange rate in Nigeria. GTBank’s monthly limit for online transactions is $1000 while that of Access Bank is $100 (I actually prefer GTBank because they have a higher limit).
If you don’t have an account with any of these two banks, you can simply walk into any of their nearest branches and request for a Savings Account form. MasterCard/Visa ATM debit card will come with the Savings Account you opened with them, this will only take few business(working) days.
Paying for goods on AliExpress is quite easy. With your Naira ATM card, you can transact from the comfort of your home without operating a domiciliary account.
Before the recent CBN policy, most Banks allowed their Naira ATM card to be used for international transactions, but the reverse is the case right now. Inability to break this barrier has made a lot of people to quit importation business.
But I have good news for you; I discovered the three payment methods you can use to make payment easily and securely.
2. Virtual Card – You can easily create a virtual card with your name and fund the card with your Naira ATM card. The virtual card works exactly like your physical card, the only difference is you don’t have a plastic card to use at a physical location/terminal but you can use it for online transactions. There are many companies that offer the services of creating virtual cards, one of them is GetBarter, creating a virtual card is free, visit https://barter.flutterwave.com/, and follow the procedures on their website.
How to Ship Your Products to Nigeria
- Base 1 Logistics
- Chrisvicmall Logistics
- NonnyKings Logistics
- St. Patrick International Logistics
- Cj logistics
- ANYI – NATURE Logistics
- Happy Time Logistics
- Nsibor Express and Cargo Shipping
- Royal Gate
- Nze 1 Logistics
Search for any of them online to get more contact information.
To ship your product to Nigeria, this company charges $8/kg for express delivery and $4.5/kg for cargo delivery. Express delivery takes 24 – 48hours while cargo delivery takes 7days to deliver to Nigeria.
If you want to use this logistics company, you would have to tell your supplier to ship your goods to the office address in Guangzhou China. Once your products have been delivered, they will help you to ship it down to Nigeria. With this method, you will be able to make between 100% to 700% profit from your imported goods.
You can either go to their office in Lagos to pick it up or tell them to send to your address (the latter attracts a fee, depending on the weight of your package and your location).
NOTE- To avoid delay or loss of parcel, ensure you adhere strictly to the procedures above.
Wares on 1688.com are relatively cheaper than that of AliExpress. I’ve gotten stuff from both, though Aliexpress is good when you are buying for personal usage and 1688 is perfect for business purpose and bulk buying. 1688 may be treated later
How to Market & Sell your Imported Products in Nigeria
Another challenge most people face is selling their imported products, of-course this is the most important part of it because if you get goods at cheaper rates and you can’t sell it you will also end up becoming broke.
Now how do you sell your products very fast? The simple answer is to sell your products where people are already spending money to buy similar or the same products, some of these places are Facebook, Instagram, Jumia, Konga, and Dealdey. In other to do this, if your plan is to import 500 pieces of a particular product, just import 20pcs at first and see how fast you can sell it on these Platforms.
If you are able to sell very fast, then you can go ahead and import it in large quantities. This is all about testing! Make sure you test so that you won’t end up importing goods in large quantities and you later realize that people are not interested in it or it is not selling very fast.
Places & Sites to Sell your Products
Promote it on Facebook & Instangram:
This is the first place you should utilize in creating awareness, there are a lot of people on Facebook more than 4 Billion users, Social media is the second home of an average Nigerian
To utilize the power of Facebook in Marketing your Goods please create a Facebook page and run adverts, it’s easy and cheap, with this method you can reach out to millions of Nigerians at a go and you won’t spend much running Facebook Ads if you do not know how to run Facebook adverts, I had written an in-depth with explanatory images on how to run effective Facebook ads. Of course, you can get it here, it is very affordable
Selling on Facebook/Instagram is quite easy, see the model below:
- Create a business page (https://www.facebook.com/pages/create)
- List your product and be consistent in posting your products with great contents using hashtags
- Run an advert (https://www.facebook.com/powereditor)
- Deliver to customers
Why do you need to run Ads on Facebook and Instagram?
This is the best place to sell your imported products and make 8x profit.
Facebook/Instagram is a great resource; you can reach millions of people with just a click and drive tons of buyers to your sales page which in turn leads to whopping cash. The selling price of a product on Facebook/Instagram is higher than the selling price on the e-commerce platform (Konga, Jumia, and Dealdey).
How to Deliver Your Products to the Buyers Across Nigeria
If you want to use Facebook/Instagram to market your product, you will need a courier company to deliver your goods to your customers nationwide; most of them have branches in all states; they will help you to deliver your product to the buyer, collect the money and pay into your account. Some of them even go as far as coming down to your address to pick up the package and deliver it to your customers. Do you see how easy this can be
Courier Companies you can use to deliver your customers orders
There are lots of Courier Companies you can use; popular ones include:
- 1. KOS (http://www.kos.ng)
- 2. CedarExpress (http://www.cedarexpressng.com)
- 3. EDS (https://www.eds.com.ng)
- 4. Ace (http://www.ace.ng)
This is a comprehensive guide on how you can start mini importation business in Nigeria on your won, arming yourself with this information i do not think there is anything you can not achieve, as i cover virtually every angle from buying the products online to selling and delivery it to your final consumers.